Colmar Brunton hosts the seminar "How to Make Claims Stick" on how to substantiate marketing claims in Australia from both a legal and a consumer perspective.
Date: Wednesday 15th November 2017
Venue: Your Source Research Facility, Chadstone
RSVP: 10th November 2017
Reply to: Sara Mawhinney
Mobile: 0488 151 120
Charles will discussing how to substantiate marketing claims in Australia from a legal perspective. He will be sharing with us the risks and how to avoid consumer misinterpretation as well as insights into making sure the market wants what we’re claiming before we embark on NPD.
Denise will then present Colmar Brunton’s approach to testing claims. She will take you through the types of claims that can be supported by consumer evidence, the importance of a robust research design as well as addressing the critical factors to ensure that claims can be fully substantiated in the Australian market